Born and raised in San Diego, Jeff Goodall, Jr. is a fourth generation San Diegan. He understands and appreciates the fine aspects, culture, and diverse communities that San Diego provides. The discipline Jeff exhibited at an early age, blessed Jeff with a baseball scholarship to Pepperdine University where he studied Business. Following his passion and continuing to push himself to greater success, he assumed the mound at San Diego State University where he joined the Aztec’s baseball team and graduated with his Bachelor’s degree. Just like in baseball, he realized at a young age that his passion for entrepreneurship and competition would compliment his willingness to provide clients and his team with superior service and performance. Having owned and managed a number of properties Jeff is keenly aware of market trends, property analysis, and development opportunities. A graduate of SDSU, Jeff is an Aztec for Life. In his spare time, Jeff applies his passion for music as an entertainer,he enjoys classic cars, the outdoors, and giving back to the community. Jeff has participated in a multi-year fundraising campaign that resulted in more than $50,000 in donations for Autism research. Furthermore, he has successfully organized small & large-scale events for non-profit organizations. Jeff also donates his time and resources to the Campanile Foundation and Aztec Alumni Foundation. A product of his upbringing, not only will Jeff go the extra mile, he holds himself to the highest ethical standards.