Rental property advertising is essential when you’re a landlord because the Internet is the one resource that renters use the most for finding rental listings in 2021.
Even though rental property advertising is essential, the reality is that there’s a right way, and a wrong way, to advertise your rental property online.
In this article, we will provide you with key points for advertising your property online so that you will know how to list your property like a pro.
One of the biggest things that many landlords do wrong when listing their rental properties, is posting old pictures and videos of their property online each time they have a vacancy.
Even though it’s convenient, most tenants who look at old pictures and videos of a property will wonder “what’s wrong with the property?”, especially if those pictures have a date stamp or watermark which shows that they were taken years ago.
Before taking fresh pictures or videos of your property, it’s best to invest in having the property professionally cleaned and painted because this investment will help your property look appealing to potential tenants.
Instead of writing about the bedrooms/bathrooms that your property has, you should also take the time to write about where your property is located because you want to mention its location and what’s nearby in your rental ad.
Is your property near the best schools, shops, restaurants, or things to do in the area? These are all important things to write about when posting a rental listing online.
Where do you plan on advertising your property online? If you said “craigslist”, that would only be one of a variety of options that you could list your property online.
For best results, it’s a good idea to focus on using sites like rentals.com, apartments.com, and hotpads.com along with traditional favorites like Facebook Marketplace, because this will help your property to be seen by the most potential tenants possible.
At GoldenWest Management, rental property marketing is one of our specialties, and we list each of our clients properties on over 40 different rental property websites at no extra cost.
To learn more about the property management services that we can offer you, contact us today by calling (866) 545-5303 or click here to connect with us online.
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