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The Future of Real Estate Marketing

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February 21, 2022

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The Future of Real Estate Marketing – In the Palm of Your Hand


 If you are in real estate you likely know that Matterport is the industry leader in immersive 3D virtual imaging. They have built a new technology that's truly revolutionary for showcasing a physical space. Their tools give you the power and flexibility to capture a digital 3D rendering of any property. They recently launched Matterport for iPhone, so they have taken a massive step in the future for looking, buying, and selling real estate.


Matterport 3D Capture is an app for your mobile phone that allows you to capture scans & images of any property, home, office building, vacation rental, hotel, or space you want to showcase. Their software transforms the 2D images from your smartphone into an immersive copy of that space in 3D. What’s even more exciting is that getting on the Authorized platform elevates your exposure to share these spaces with family, friends, colleagues, and clients. 


What is Matterport?


Matterport has created a tool by capturing an image and presenting the virtual replica of a physical spaces. Their mission is “digitalizing the built world”. Their technology is particularly suited to the real estate industry. Combining Matterport Capture and getting your business Authorized is the best way to make sure you stay relevant and represent yourself as the authority in your industry.


Not only does Matterport allow you to capture high-resolution photography, or video, but you also get a virtual showcase of the property. You can literally take a self guided tour of the entire property that was scanned. If you have a 3D virtual headset, you are virtually into the scanned space. This is such a powerful tool to use and deliver the best customer experience when you are in the real estate industry. You can seriously host a virtual open house and save tons of time showing a client what the property looks like in virtual reality.  


Matterport will even measure the room, and has matter tag features that give you the ability to add a pop up YouTube video of you talking about a specific space or property features. It's crazy to think about but you can virtually showcase a property to your clients, and answer questions about the property 24/7 online all the time. 


Using Matterport is no doubt a great way to improve your real estate business. However, we know technology is great when it works great, and it's a headache when something just isn't right. That’s where getting on the Authorized platform can easily prevent these headaches and allows you to lean on our services to help showcase sharing your scanned properties in more powerful ways.


We can even help you add your tours to your Authorized website, link to it on your free Authorized Digital Business Card so you can embed it in your email links, or with your Authorized QR Code. You can make your print come to life by simply adding an Authorized QR Code on any print marketing and instantly transform prospects to your 3D space all within our platform.   


After the launch of Matterport 3D Capture app, you are able to offer your clients a great experience from your smartphone and imagination. Let us help you learn other great ways to grow your business with Matterport and the Authorized platform.


Why now?


Since the worldwide spread of Covid-19 the world has shifted quickly to social distancing and doing most everything virtually. Using these tools helps keep the real estate and property industry moving forward. So make sure you don’t get left in the dust by not adjusting to service your clients better.  

Many real estate agents, investors, and brokerages are still struggling to adapt with the changes of going virtual and that's where the Authorized platform and world class team can assist you.  


Using Matterport tours on your Authorized Website & business card links, can seriously help real estate agents and other professionals moving. More buyers and sellers are turning to Matterport tours to help them with purchase decisions without even having to step onto the property. 


I think everyone can agree that most real estate buyers and sellers prefer listings with 3D tours. When you add a 3D tour to your Authorized Property Page, not only are more buyers interested in the immersive experience, sellers and agents appreciate the power of virtual tours. Using the Authorized platform to get more exposure and will help your business sell homes faster and at a higher price. When you leverage the Matterport tools while using the Authorized platform, you are even help with your SEO strategy instantly. Talk about a win-win! 


Technology is always growing at a rapid pace. Agents that don’t catch on to getting Authorized and using 3D virtual tours will start to lose business. There is no better time than now to start staying more relevant than by getting Authorized and using all the tools we teach you about to help your business grow.


So let your customers visit a virtual open house from the comfort of their own homes. Start elevating your branding by getting Authorized and using the Matterport tools now.   


How can Matterport work with an iPhone?


Since Matterport technology has largely been a product of software along with camera technology they have been able to breakthrough and come out with updates to use that technology on your cell phone camera. Its truly unthinkable considering their original innovative cameras were the size of a small lunch box.

Over the years, Matterport has been growing. Alongside their data, and their ability to develop artificial intelligence to expand. No longer are special camera lenses or depth sensors necessary to create true 3D images. 


Behind the scenes at Matterport you will even see that they can accurately predict 3D building geometry and even certain products inside the space, like faucets, fans, etc.  


Wrapping Up


There is always a lot of cool stuff going on in the real estate industry and making sure to keep up with the times is what our team specializes in. So get in touch with us so we can help share new unique ways we can help you grow your business. For more tips & tricks check out this article.


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