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9 Essential Tools That Every Real Estate Agent Needs for Success



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The workload for a real estate agent is at times very demanding. They need to get a lot done in not alot of time, and there are days where they feel like they can’t handle everything.

If you're exhausted, overwhelmed or burnt-out, it's going to be hard to do well in this business. That's why incorporating some very important tools for real estate agents into your workflow is critical.

Having the right tech tools can help you get more work done in less time, and will impress your clients.

There have been a lot of advancements in the real estate industry over the last few years. There are a variety of tools on the market, some good and some not-so-good. We’re going to take a look at some must-have technologies for real estate agents.

This will provide the biggest return on investment in terms of the cost of the tool and your time.

So dive into the list of essential tools that real estate agents need to help automate and streamline their daily workflow.

1. Real Estate Website Builder Tool

A professional good looking website is everything in the real estate business. More client interaction is moving online and your website is often a client’s first impression.

In order to attract more visitors, your website needs to not only look great but be easy to maintain. The Authorized web site builder make this a snap so that you can focus on other important aspects of your business.

Authorized is the best option that lets you have a powerful website with on an easy to use platform and professional-looking templates that make you the authority in the industry. When you get Authorized, you can create a fully branded agent website on teams big or small.

2. Customer Relationship Management Software Tool

The right CRM software can help you manage your business better, contact prospects better and keep track of your clients more effectively. If you are always forgetting to call back customers or if you feel like you could be more helpful by touching base with past clients, then it's time to get a CRM.

A great CRM can change your business and make life easier for both you and your customers. Make sure you take the time to learn about the best options out there. Keep in mind that getting the right CRM should account for your growth. Over time your CRM will help other agents on your team or assistants monitor client relationships, manage lead generation and move real estate deals through your pipeline.

3. Lead Generation Tool

More leads equals more opportunities for sales. No matter what system lead generation tool you favor, it’s important to always be exploring new systems for finding, filtering, and managing quality leads. You can learn more strategies for lead generation checking out this article.

Leads can come from all over the place. Agents who want to get the best ones have to make themselves known in the places where buyers and sellers are. That's why it's important for them to be active on portals like Realtor, Zillow, and Google My Business. Successful agents take a proactive approach, marketing themselves on tools like the Authorized system and using multiple lead generation tools.

4. Email Marketing Tool

It can take a buyers and sellers a long time to make a decision on making a real estate transaction. Which is fine as long as they don’t forget about you. This means you have to do your best to your best to continuously build a reputation with them. Providing them with value through your email marketing efforts is a great way to keep them up to date.

You can market your listings, open house events, monthly market analysis statistics and other helpful information to perspective homes buyers & sellers. There are plenty of email automation tools that allows you to take care of marketing related tasks in much less time.

5. Social Media Management Tool

Being active & visible on social media is an important part of any real estate professionals job. You need to build our brand, create new connections and share valuable insights. But managing Facebook, Instagram, LinkedIn and Twitter can be a huge drain on time and energy.

The most successful real estate agents are efficiently managing their social media by using tech as much as possible. It's unlikely you'll be able to do this on your own, so you should use a tool to automate it!

Pro Tip: Be sure to post your content on your Authorized website first, to cast your own net on the World Wide Web. Do this in addition to posting content on social media platforms, so that way you are always growing both. Social platforms are huge but they can still go down, make sure content is safe and Authorized.

There are many social platforms you can use to organize all your scheduling and publishing in a single content calendar. Plus, monitor all your activity from different channels and engage with your followers in one place.

Pro Tip: When you add a property to your Authorized website, we will email you a list of marketing assets that you can easily copy and paste to your socials. Further helping simplify this process of posting on multi channels.

6. Video Editing Tool

Video is a powerful medium to catch people's attention. It lets viewers connect more with your business—and your listings and testimonials are always great ways to get the conversation rolling!

Video is currently one of the most impactful tools for real estate agents to have in their toolkit, because it's the first impression many people will have of you and your property. Don’t be afraid to roll up your selves and start making content.

There are so many user-friendly video editing tools available. There are powerful apps you can even download on your mobile phone in order to create video templates, background, music, and make it easy to put together.

 Check out this article if you want more tips on how you can make your business be the authority by using video marketing.

7. Marketing Templates Tool

Having the right marketing materials for any situation is key for success. It can be a lengthy process to make them, but it can also be worth it.

With free marketing templates and instructional tools out there, such as Canva, time saving can be achieved with no trouble. It's just a matter of grabbing the right tools to get started.

The web offers a variety of pre-made templates for all your real estate needs, including flyers, brochures, postcards and even presentations.

8. Electronic Signature Services Tool

Getting signatures with the old-style pen-to-paper approach is time consuming and inconvenient. With electronic signature services for real estate agents, getting all their signatures is simple!

With DocuSign, you can sign your contracts securely and electronically. DocuSign has built in alerts for those important documents that have been reviewed and signed by the client. You can manage these from anywhere and on any device, providing you with a variety of options.

DocuSign is widely recognized among consumers as the official provider to the National Association of Realtors®, and the electronic signatures they provide are legally binding in all 50 states.

9. Transaction Management Tool

One of the most difficult aspects of real estate is navigating a transaction process from start to finish. Having the right toolkit can streamline this process and make it more manageable - we recommend you check with your broker if you are a new agent looking for help.

But there are powerful tools out there that help you manage all the communications throughout a real estate transaction.

The right tech tools can make all the difference when you’re a real estate agent. There are tons of tedious tasks that can take up valuable time, making your business more efficient and profitable is important. 

Wrapping Up

Make sure you give yourself an edge by utilizing the tools that are really going to make a difference and lead to success. Start by making a free account on the Authorized platform today.

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